Our Manifesto

There's another side to Nashville, a lowbrow, seedy history you won't hear about from tour guides. From cave-dwelling, eagle-eyed fur trapper Timothy Demonbreun to today's biker gangs dragging the city's streets, Nashville has always defined the outlaw's journey west.

Nashvillains is a Southern lifestyle brand embodying that outlaw spirit. We're for people who start and finish the good fight, who challenge the status quo, who are polarizing and steadfast, who don't think "villain" is a dirty word.

As the original traders, outlaws and vagrants who settled in Davidson County's hills know best, Nashville is a city where all villains are welcome, a place where the gambler, the joker and the dealer all have a seat at the table.

We're lawbreakers, outlaws, degenerates, criminals, ruffians. We're Nashvillains.


Joshua Sage Newman

Born at Nashville's Meharry Medical and raised in Hillsboro, Nashville, creative director Josh Newman sought to create a lifestyle brand worthy of both locals and true enthusiasts and visitors of the area… not just some tired, honky tonk cliche. Music and design are Josh’s two true passions, which led him to co-found ST8MNT, a local creative brand agency known for its unrivaled entertainment work. Nashvillains was born of the rebel spirit, shaped by music, refined by design.


Nafis Narsinghani

Born in Atlanta, Georgia, Nafis was raised in Memphis. He currently lives in East Nashville, Tennessee. He previously worked as an intern at Arc Content in Brentwood, Tennessee before joining Nashvillain & ST8MNT five months ago as an Operations Intern. Nafis attended the University of Miami where he minored in chemistry and graduated with a Bachelor of Science in Biology. He studied in Italy at the American University of Rome and later interned at Columbia University in New York City.